Integrate Risk Lowering Strategies...
Posted by Webmaster in
Marketing on 03 18th, 2009 |
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People, on average, don’t want the lowest price.
You can verify this fact by noticing that not everyone drives a Ford Focus or a Hyundai. Did you know that in a given supermarket, Coke and Pepsi combined outsell the store brand cola by a margin of about 12 to 1? And unlike cars, there just isn’t...